Your key responsibilities

• Collaborate and partner with Marketing and Account Executives to execute lead and account-specific engagement plans for key accounts.
• Conduct deep research to identify key personas, account structures, and potential pain points.
• Craft personalized, persona-specific, messaging across email, LinkedIn, and phone touchpoints.
• Engage decision-makers and champions in technical and HR roles (e.g., C-level, Manager of HRIS, Director of HR, People Technology Partner).
• Qualify opportunities and hand off to AEs with full context for a seamless sales process.
• Track and measure outreach effectiveness in Salesforce and maintain complete and accurate account data.
• Collaborate with the sales, marketing and partnerships to refine messaging, objection handling, and competitive positioning.
• Meet and exceed KPIs for SQL creation, Lead-to-Opp, and Opp-to-Close conversion.
• Provide feedback from the field to inform product positioning and marketing campaigns.
• Qualifying Leads: Engage potential customers to understand their needs, assess their fit with our solutions, and qualify them as viable leads.